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Most financial educators do not look like us, they do not have the same problems, and they do not share our culture. That’s why this week, we’re introducing you to my good friend, Gigi Gonazález.
Gigi is a financial educator who knows what it’s like to be a first-gen Latina and build wealth with our circumstances in mind. Giovanna "Gigi" Gonzalez is a TikTok influencer, financial educator, and author of Cultura and Cash. During The Great Resignation, she quit her 10-year corporate career to pursue her true passion: teaching financial literacy to young adults. Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine and Top 25 Creator by Fast Company. In her free time, she likes to catch up with her favorite reality TV shows and cuddle with her dog, Bailey.
In this week’s episode, Gigi tells us how her book is revolutionizing financial education for first-generation Latinx. Because our cultural context is an important part of our financial journey. It influences our goals and mindsets and gives us the information we need to build wealth for us and for our community.
Tune in to hear more about Gigi’s incredible story and her new book Cultura and Cash.
Connect with Gigi: LinkedIn: / giovannagonzalez
Instagram: / gigithefirstgenmentor
TikTok: / thefirstgenmentor
Website: http://www.thefirstgenmentor.com
Purchase Gigi’s book Cultura & Cash here!
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Hey Sarah!
When was the last time you saw a financial educator that looked like you?
It might not look like it at first, but finances and culture go hand in hand. Our culture influences our habits and our priorities. How our parents taught us about money will impact how we feel about money.
So what happens when most of the financial educators in this country are white male Americans?
There are gaps in our education.
If they can’t teach us how to address our cultural financial habits, we aren’t receiving a full education.
That’s why this week, we’re introducing you to my very good friend, Gigi Gonazález. Gigi is a financial educator who knows what it’s like to be a first-gen Latina and build wealth with our circumstances in mind.
Giovanna "Gigi" Gonzalez is a TikTok influencer, financial educator, and author of Cultura and Cash. During The Great Resignation, she quit her 10-year corporate career to pursue her true passion: teaching financial literacy to young adults. Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine, and Top 25 Creator by Fast Company. In her free time, she likes to catch up with her favorite reality TV shows and cuddle with her dog, Bailey.
In this week’s episode, Gigi tells us how her book is revolutionizing financial education for first-generation Latinx. Because our cultural context is an important part of our financial journey. It influences our goals and mindsets and gives us the information we need to build wealth for ourselves and our community.
Tune in to hear more about Gigi’s incredible story and her new book Cultura and Cash.
In this week’s episode, we talk about
How Gigi broke out of her scarcity mindset
Why finances are different for First-Gen Latinx
How her job almost blocked her career as a financial educator
The story of how Eva Longoria endorsed her book
Check out Episode 113: Cultura and Cash: Managing Finances & Cultural Expectations w/ Giovanna González
Love,
Erika
